JellyBooks - A New eBook Platform

In prior posts, I described Bilbary's offering and potential pitfalls for authors. I just learned about Jellybooks - another new beta distribution/marketing model for ebooks. As of today, its publishing partners are:

Profile Books

The Economist Books

Serpent’s Tail

The Clerkenwell Press

Overview:
Jellybooks offers readers the ability to sample 10% of an ebook and then forward the sample to her/his friends via email, Twitter, and other networking services. Registration is not required, but is encouraged through discounts to purchase ebooks at third-party retailers (including Amazon KDP Shop and Apple Tunes store). Membership is free. Jellybooks claims it won't allow onsite advertising.

Benefits to Registering (from Jellybooks' Help pages):

A personal cloud library called “My Books”

One-click (instead of two-click) download for samples

Cloud-based access to your personal samples from any device

Customized book recommendations

Sweet deals

Jellybooks states it's only interested in publishing partners that list 50 or more titles (http://www.linkedin.com/company/jellybooks).

Check out Don Bodie's overview of both Jellybooks and Bilbary:
http://www.killerstartups.com/startup-spotlight/jellybooks-and-bilbary-startups-are-hot-off-the-press/